Rafael Ayala is an international speaker and writer. He is an expert when it comes to human and enterprises transformation. For more than 20 years he has been sharing his knowledge with thousands of people all along Latin America, Europe and United States. He has an incredible capacity of turning deep concepts into practical effectiveness tools and his expositions are a powerful blend of reality, humor and inspiration.

He is the founder, and has been CEO for more than 20 years, of Efectividad Humana,a company specialized in increasing the effectiveness of enterprises through the development of their teams and associates. He is a National Speakers Association Member. And is the creator of Post Event Accountability System (PEAS).


He has a bachelors degree in communications and mass media, a diploma in Top Management, and he is certified as a trainer by Franklin Covey and as life and buisness coach.


He has written several books, standing out: “Sanando las Heridas del Alma” (Healing the soul´s wounds), “Cambia tus hábitos, Cambia tu vida” (Change your habits, change your life) and “Vivir sin temor a caer” (Living fearless to fall). He has participated as columnist in various newspapers and publications.


He has had several TV Segments at Mundo Fox News (USA), Azteca TV (México), Televisa Puebla (Mexico) and Univision (USA). The last one got him an Emmy Award nomination. He has conducted a couple of radio shows and the TV show “Potencial Humano (Human potential).


o Emmy Award nomination for his TV Segment “Regalos de vida” (Gifts of life).
o TEDx Participant.
o Speaker of the year, by the Latin American Quality Institute (2013).
o Interviewed by several TV and Radios broadcast shows at USA, Spain and all around Latin America; including CNN (español).

This post is also available in: Spanish